Our Services

Designed for founders and CEOs of early-stage MedTech companies that want unbiased, high-quality feedback from their target market before investing heavily in pilots or go-to-market execution.

Running surveys directly often produces feedback that feels overly positive or polite. We bring arms-length independence to the process, which improves the quality and transparency of the responses.

Deliverables

• Collaborative definition of survey objectives and target respondent profile
• Design of the survey instrument
  Management of outreach and data collection
• Detailed analysis and report with findings across relevant PMF levers and recommended next steps

 

Note: The cost of this engagement may be credited toward a future PMF Diagnostic Sprint.

A six week, focused sprint designed for founders and CEOs of early to growth-stage MedTech startups who have early traction but still aren’t confident they have real, defensible product-market fit.

It’s common at this stage to have a mix of promising signals and lingering uncertainty. You may have pilots or early customers, but it’s hard to tell whether those wins are repeatable or if you’re still missing something fundamental.

Deliverables

• PMF Pulse Survey
• Evaluation of product-market fit across the seven core levers
• Identification of the most critical gaps and root causes
• Prioritized roadmap with clear next steps
• Final readout and discussion with leadership

Designed for leadership teams in late Formative or early Accelerating stage companies that have made progress on product-market fit but are struggling to turn that progress into consistent, scalable adoption.

Growth may be picking up, but it often still feels uneven. You might be seeing more activity without the predictability or momentum you expected, and it’s not always clear what’s getting in the way.

Deliverables

• Assessment of evidence strength, commercial operations, and Value
• Analysis Committee readiness
  Identification of key barriers to broader adoption
• Recommendations for strengthening partnerships, processes, and infrastructure
• Clear action plan to improve scalability while protecting PMF

Designed for boards of directors and executive teams that want to align around a shared understanding of product-market fit and how to support it at each stage of growth.

It’s common for leadership teams to have different views on what good progress looks like. Without a shared framework, conversations about commercial performance can become inconsistent and decision-making can lose focus.

Deliverables

• Half-day or full-day session covering the Pilot-to-Protocol™ Method
• Clear explanation of the four stages and how PMF evolves
• Practical guidance on what leadership should focus on at each stage
• Facilitated discussion tailored to your company’s current situation

Designed for venture capital firms and investors who want an objective, operator-level view of product-market fit and adoption risk across their portfolio companies.

It can be difficult to get a consistent read on where each company actually stands. Without a clear framework tailored to MedTech, it’s easy to misjudge progress or miss the most important areas where support is needed.

Deliverables

• High-level assessment of selected portfolio companies
• Identification of the most significant PMF and adoption gaps
• Prioritized recommendations for support or intervention
• Summary presentation for internal or board use