Our Expertise

We take a data-driven approach to evaluate your current PMF, identify the gap between perceived and real or measurable product-market fit, and help you close it with targeted insight and focused iteration. 

Starting with clarity around your target market and ideal customer profile, the size of your addressable market and the competitive landscape, we help connect the dots and identify where the real opportunity lies.  We'll help you understand your true unit economics, stress test your business model and look at where your offerings are resonating...and where they aren't.

This is the critical bridge from pilot success to real adoption.

With a firm grasp on PMF and a bullet-proof business model, we will help you align product strategy with your GTM motion to drive customer acquisition and accelerate your growth. 

But we don't stop there - we'll dig in to develop the metrics that will help you track progress and performance against your goals.  And we will identify and help you implement the tools and resources that will create the transparency and alignment that will fuel your team to perform at its best.

We help you prepare the clinical, economic, and operational evidence that VACs require — and guide you through the submission and presentation process. Winning VAC approval is often the critical bridge between pilot success and broad adoption.

Partnerships can often be the force multiplier for growth - if they're built with the right partners and structured to maximize the probability of success. Whether those partnerships take the shape of channel or distribution partnerships, co-marketing alliances, or IP and technology licensing deals, knowing how to develop your partner ecosystem with a strategy that is aligned with your business goals is key.  

We've developed and negotiated hundreds of deals, and we will bring thaty experience, coupled with our strong networks of health-systems, provider groups and ecosystem partners to help you build and execute the right partnership strategy for your business.

We build the data infrastructure, repeatable processes, and leadership capabilities so your venture can scale without depending on founder heroics.

Availability of capital can be one of the biggest barriers to growth - not just for early stage start-ups but, for scale-up and growth stage businesses too.  But raising capital successfully is as much art as science, and the right capital strategy should be built around more than just the number.

Should we raise outside investment?  If so, when?  How much do we need and what's our valuation?  What investors should we approach? How do we pitch the opportunity? Should we raise debt or equity?  What about grant funding?  What milestones do we need to achieve and when will we need more capital?  What will get us to profitability?

These are just a few of the key questions to ask and answer.  We've raised and helped raise tens of millions of dollars in capital, and have the experience and the network to help you execute the funding strategy that best supports your business and protects your ownership.