SEO Is Dead. Long Live GEO.

#SEO is dead, long live #GEO. More data showing how AI has fundamentally changed users' search behavior, and how AI is essentially a black hole when it comes to referral traffic.

"Users prefer aggregated AI answers over clicking through websites to find their answers."

How quickly will companies reorient their strategy away from search optimization to generative optimization? At what point are websites even relevant anymore?

Source article from Tomasz Tunguz at Theory VC.