Who We Work With
We have had the good fortune to have worked with a wide range of companies, from concept-stage product startups to high growth business to and through IPO. We've been honored to serve multiple non-profit organizations, and have supported ecosystem programs for State and Local governments.
Throughout our travels, we've found that the best indicator of fit isn't necessarily the type or structure of your business. The common thread is the need to develop the strategy and execution to accelerate customer growth, increase revenue and expand market share. That's where we're going to bring the most value to you, your team and your stakeholders.
Our Approach
We don't believe one size can fit all. While we may develop playbooks and rubrics for you to execute more successfully against your business objectives, we don't use them to design our engagement with you.
Instead, we get to know you, your team and the most important goals and milestones we can help you achieve. From there, we dig into the challenges you're facing and develop a clear picture of what success looks like to ensure complete alignment. We constantly track and measure ourselves against both qualitative and quantitative metrics that we establish with you, and commit to consistent communication and complete transparency so that the value we deliver to you is never in question.
Our Practice Areas
Market & Competitive Analysis
Understand your target market and ideal customer profile, the size of your addressable market and the competitive landscape chart the right strategy for growth. We'll do the heavy lifting and gather the data to pinpoint where the opportunity is and where to find your future customers.
Building a Scalable Business Model
Based on a deep understanding of your market and competitive landscape, we'll work with you to develop and fine tune the scalable business model to fuel your growth. Starting with strong product unit economics, we'll work through product strategy & market alignment and pricing strategy that create your growth flywheel.
Go To Market Strategy and Execution
With a firm grasp on the market and a bullet-proof business model, we will help you align product strategy with marketing and messaging to drive the right customer acquisition tactics that will accelerate your growth.
But we don't stop there - we'll dig in to develop the metrics and scorecards that will help you track progress and performance against your goals. And we will identify and help you implement the tools and resources that will create the transparency and alignment that will fuel your team to perform at its best.
Business Development
Partnerships can often be the force multiplier for growth - if they're built with the right partners and with the right structure. Whether those partnerships take the shape of channel or distribution partnerships, co-marketing alliances, or IP and technology licensing deals, knowing how to develop your partner ecosystem with a strategy that is aligned with your business goals is key. We've developed and negotiated hundreds of deals, and with that experience can help you build and execute the right partnership strategy for your business.
Capital Formation
Availability of capital can be one of the biggest barriers to growth - not just for early stage start-ups but, for scale-up and growth stage businesses too. But raising capital successfully is as much art as science, and the right capital strategy should be built around more than just the number.
Should we raise outside investment? If so, when? How much do we need and what's our valuation? What investors should we approach? How do we pitch the opportunity? Should we raise debt or equity? What about grant funding? What milestones do we need to achieve and when will we need more capital? What will get us to profitability?
These are just a few of the key questions to ask and answer. We've raised and helped raise tens of millions of dollars in capital, and have the experience and the network to help you execute the funding strategy that best supports your business and protects your ownership.
